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CGHE2023 Forward:
The European Strategy to Promoting Green Hydrogen Commercialization

[IMPACT  LIVE] What is the Right Strategy to Promote Green Hydrogen Commercialization in Europe?

Date & Time: 10:30 - 12:30, Central European Time, Nov 29 Tuesday

Format: Digital Conference

Insights Brought to You by:

Hélène Chraye

Head of Unit – Clean Energy Transition


European Commission

Iria Basanta

Head of Service Hydrogen, Deputy Directorate for Hydrocarbons and New Fuels


Bart Biebuyck

Executive Director

Clean Hydrogen Partnership

Jonas Moberg


Green Hydrogen Organisation(GH2)


Cheryl Yu

Research Analyst

Leader Associates

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“Hydrogen is a chance. For EU, as we have very few enablers in our hands, we need to use hydrogen at the best way, from research, to implementation, to deployment.”

- Ms. Hélène Chraye, Head of Unit – Clean Energy Transition, European Commission

Hydrogen is the word on everyone’s lips, and there are good reasons behind the hype. To the EU, hydrogen is an essential vector to decarbonize the hard-to-abate industries, and more importantly - an answer to addressing energy security problems especially following the Kremlin’s attack on Ukraine. 


The building blocks to initiate a hydrogen market are steadily being put in place, from regulatory support to funding injections into pilots and demonstrations. However, the cost of producing low-carbon hydrogen at scale, especially for green hydrogen, are still relatively expensive. How to kick start the business side of the nascent industry and encourage wider participation of investors? In the context, we host the IMPACT Live Europe on Nov 29, and invite trouble shooting from both key regulatory makers and association representatives.

Our Top 5 Key Takeaways:

1. Six key challenges toward commercialization - EU Commission’s interpretation

  • Improving efficiency across the whole hydrogen value chain. 

  • Reducing costs of production to allow green hydrogen to compete with blue and, specially, grey hydrogen. 

  • Increase the focus on R&I for storage, and not only for production. 

  • Promote cross-sector usages in order to establish a full hydrogen ecosystem. 

  • Developing infrastructures such as multi-modal refueling stations. 

  • Creation of standards and guarantees of origin at the international level.

2. CHP encourages first movers with technologies and infrastructure testification

Europe is a world-leader in electrolysis systems who has the most patents and publications vs other parts of the world. Meanwhile, clean hydrogen commercial demonstration projects, such as industry valleys, mobility, and core equipment R&I are all in a steady deployment. The positive progress showcases an industry in a healthy development track, and is expected to provide first movers with confidence and certain predictability to go from small and scale, as well as to reach final investment decisions.

3. Spain’s unshakeable role as the green hydrogen powerhouse of Europe

The market competition for renewable hydrogen production has become increasingly fierce. Spain strives to become a “green hydrogen bank” in Europe and announces a road map for the completion of 4 GW renewable energy hydrogen by 2030. The excellent natural gas storage and transportation system, coupled with plenty of sunshine and windy hillsides, gives Spain excellent advantages in green hydrogen production, thus becoming an important stakeholder in the European green hydrogen market. By 2050, Spain is expected to export green hydrogen to many international markets.

4. Debating green hydrogen standards: sustainability outweighs additionality

There is a heat discussion ongoing regarding the industry-wise green hydrogen definition - whether it should stress the “additionality”of renewable electricity sources to produce the so-called “green hydrogen”. Despite Europe’s preference to the “additionality”,some other industry groups are concerned about the choice may slow down the development cycle of green hydrogen projects, as developers have to start from scratch. In eyes of Mr. Jonas Moberg, CEO of the Green Hydrogen Organization, the focus should be shifted from a narrow debate on additionality to a broader consideration of sustainability and development and how to better facilitate the implementation of hydrogen projects.

5. Creating our future with closer partnership

Hydrogen is experiencing unprecedented momentum, with rapid expansion of new policies and projects around the world. Nevertheless, there is still a long way to go before hydrogen is finally allowed to be widely adopted. Collaboration and partnership is seen as the fundamental factor to enable industry progresses through information exchange and lessons learned. Resonating our shared goal, IMPACT is committed to becoming the think catalyst among different countries and industries stakeholders.

The IMPACT Live Europe acts as the global forwarding conference for 2nd Connecting Green Hydrogen Europe 2023, to be taken place in Riu Plaza España Madrid, Spain on July 05-06, 2023. With 1000+ hydrogen industry professional, 80+ world-class speakers, and 50+ exhibitors, the CGHE is at the forefront of expediting the development of green hydrogen in Europe and uniting global business partnerships.

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